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Matthew Prinn RFP Advisory Consultant

Three ways to improve law firm practice group meetings

June 3rd, 2019 | Matthew Prinn RFP Advisory Consultant

RFP Advisory group had one of our articles published this week in Lawyers Weekly. The article focuses on three suggestions for how law firms can make these meetings more valuable. To read the full article, click here.   

Video Killed the Radio Star – Now it Needs to Kill the Law Firm Client Alert

May 28th, 2019 | Matthew Prinn RFP Advisory Consultant

Matthew Prinn, Principal of RFP Advisory Group co-authored an article with Rich Bracken from Studio 54 in JD Supra titled, “Video Killed the Radio Star – Now it Needs to Kill the Law Firm Client Alert.” The article focuses on how the law firm client alert process is low hanging fruit for innovation. The article […]

Five Questions to Ask Before Responding to an RFP

May 21st, 2019 | Matthew Prinn RFP Advisory Consultant

Responding to RFPs can be time-consuming and expensive. Deciding whether to respond or pass requires some strategic thinking. It is important to have a formal response process that asks the right questions to evaluate whether an opportunity is worth pursuing.

RFPs – Legal Marketing’s Opportunity to be a Fee Earner

April 24th, 2019 | Matthew Prinn RFP Advisory Consultant

Most legal marketers will tell you there has always been a class-system at law firms, you are either a fee earner or not – and to some partners you will always be classified as an “expense.”  I recall working at one of the world’s largest law firms back in the early 2000’s where they even […]

4 Reasons Why “New” General Counsel Should Issue an RFP

April 22nd, 2019 | Matthew Prinn RFP Advisory Consultant

In April, BTI Consulting published a post titled 22% of Clients Bring on New GCs: New Game, New Rules, New Rates.  The article notes the following two implications for law firms about general counsel actions when they join a new company.  This is only the beginning of a trend. The growth rate in retiring baby […]

RFPs: Cover Letters & Executive Summary Pieces

April 10th, 2019 | Matthew Prinn RFP Advisory Consultant

Differences between cover letters and executive summaries in RFPs.  Most RFPs provide an opportunity for a law firm to include a cover letter and an executive summary. In some cases, due to the way the RFP is formatted the law firm often has to merge these two pieces into one. Particularly with RFPs that are […]

Case Study: How 7 -Eleven Used the RFP Process to Save Money, Become More Efficient and Get Better Results

April 5th, 2019 | Matthew Prinn RFP Advisory Consultant

The Association for Corporate Counsel (“ACC”) released the winners of the 2018 Value Challenge. Below I break down how one of the winning teams used the RFP process to drive cost reductions and improve efficiency. Step 1: Audit Your Current Spend and Process 7 -Eleven had only 2 in-house corporate counsel who worked on real […]

5 Take-Aways From the 2018 North American Legal Procurement Conference

April 5th, 2019 | Matthew Prinn RFP Advisory Consultant

In September of 2018, I attended the Buying Legal Council 2018 North American Legal Procurement Conference. This is a great conference that brings together legal procurement members, general counsel, and other buyers of legal services. I published a short article in the Buying Legal Brief on my 5 Take-Aways.   To read the article please click […]

Big Law Not Listening to Client Feedback on Associate Salaries?

April 5th, 2019 | Matthew Prinn RFP Advisory Consultant

The Corporate Legal Operations Consortium (“CLOC”) published a flash surveyin June that showed in-house counsel reaction to certain Big Law firms raising starting salaries for associates to $190k. With such a strong negative reaction – it makes you wonder if law firms have a strategy to counter these reactions when clients bring it up in […]

5 Mistakes Law Firms Make When Responding to RFPs

April 5th, 2019 | Matthew Prinn RFP Advisory Consultant

Law360 published my latest article on “5 Mistakes Law Firms Make When Responding to RFPs.”  When RFPs first started to become more frequent in the legal industry, many law firms shrugged them off as a passing fad. Some were insulted by the format and general thought that legal services could be purchased in the same […]