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Matthew Prinn

Intelligence-Gathering Tips for Responding to RFPs

August 13th, 2019 | Matthew Prinn

The below link will bring you to an article that I authored that was published in Attorney at Work. The article focuses on what law firms should go as far as gathering intelligence to use to create a winning RFP response.  Intelligence-Gathering Tips for Responding to RFPs

Three ways to improve law firm practice group meetings

June 3rd, 2019 | Matthew Prinn

RFP Advisory group had one of our articles published this week in Lawyers Weekly. The article focuses on three suggestions for how law firms can make these meetings more valuable. To read the full article, click here.   

Video Killed the Radio Star – Now it Needs to Kill the Law Firm Client Alert

May 28th, 2019 | Matthew Prinn

Matthew Prinn, Principal of RFP Advisory Group co-authored an article with Rich Bracken from Studio 54 in JD Supra titled, “Video Killed the Radio Star – Now it Needs to Kill the Law Firm Client Alert.” The article focuses on how the law firm client alert process is low hanging fruit for innovation. The article […]

Five Questions to Ask Before Responding to an RFP

May 21st, 2019 | Matthew Prinn

Responding to RFPs can be time-consuming and expensive. Deciding whether to respond or pass requires some strategic thinking. It is important to have a formal response process that asks the right questions to evaluate whether an opportunity is worth pursuing.

RFPs – Legal Marketing’s Opportunity to be a Fee Earner

April 24th, 2019 | Matthew Prinn

Most legal marketers will tell you there has always been a class-system at law firms, you are either a fee earner or not – and to some partners you will always be classified as an “expense.”  I recall working at one of the world’s largest law firms back in the early 2000’s where they even […]

4 Reasons Why “New” General Counsel Should Issue an RFP

April 22nd, 2019 | Matthew Prinn

In April, BTI Consulting published a post titled 22% of Clients Bring on New GCs: New Game, New Rules, New Rates.  The article notes the following two implications for law firms about general counsel actions when they join a new company.  This is only the beginning of a trend. The growth rate in retiring baby […]

RFPs: Cover Letters & Executive Summary Pieces

April 10th, 2019 | Matthew Prinn

Differences between cover letters and executive summaries in RFPs.  Most RFPs provide an opportunity for a law firm to include a cover letter and an executive summary. In some cases, due to the way the RFP is formatted the law firm often has to merge these two pieces into one. Particularly with RFPs that are […]

5 Take-Aways from the Altman Weil 2018 Chief Legal Officer Survey

April 5th, 2019 | Matthew Prinn

The 19th annual version of Altman Weil’s Chief Legal Officer Survey has some interesting data that reflects the changes taking place in the legal industry for corporate counsel and law firms. Here are my 5 take-aways from the survey. #1. CEOs Expect the Law Department to Run Like a Business Unit The executive summary notes […]

Competitive Advantages – why should we hire you for this matter?

April 5th, 2019 | Matthew Prinn

Competitive Advantages for Law Firm Practice Groups Identifying the law firm’s value proposition is one of the most important things a practice group should focus on. The full group, from partners to associates to legal assistants should all have a clear understanding of what are the competitive advantages of your practice group’s services. This value […]

Case Study: How 7 -Eleven Used the RFP Process to Save Money, Become More Efficient and Get Better Results

April 5th, 2019 | Matthew Prinn

The Association for Corporate Counsel (“ACC”) released the winners of the 2018 Value Challenge. Below I break down how one of the winning teams used the RFP process to drive cost reductions and improve efficiency. Step 1: Audit Your Current Spend and Process 7 -Eleven had only 2 in-house corporate counsel who worked on real […]